Posts Tagged ‘google’

How to win a trip to Australia

Thursday, March 19th, 2009

australia1Here’s the short version:

First, read Martha Beck. Next, set a wildly improbable goal. Then, Google “Win a Trip to Australia.”  Enter contest. Win contest. Travel to Australia.

Here’s the long version:

It started with my niece Hannah, who is studying abroad this year in Australia at the University of Queensland. Before she left last summer, she urged me to come and visit.

Hannah

Hannah

I love to travel and I love my niece and if I were a millionaire the decision to visit her in Australia would have been a no-brainer.

But as I told her, the $2,000 per ticket price just didn’t fit my particular wallet size, so the likelihood of me getting my butt to Australia was close to zero. About that time I was reading a book called, “Finding Your Own North Star” by Martha Beck.

Martha Beck

Martha Beck

I first heard about Martha when she was interviewed on one of my favorite podcasts called Meet the Writers.  I liked her immediately, and picked up her book the next chance I had. I later found out that she is a regular columnist for Oprah’s Magazine and I’ve read almost all of her books now. 

One of Martha’s ideas is to set wildly improbable goals for yourself. These aren’t goals like, “I’m going to win the lottery” or “All the unwanted hair on my body will mysteriously disappear one day” but more to the heart of why you want to win the lottery or have a hairless body. The way I found my wildly improbable goals was to think of things that made me spontaneously smile and light up inside.

The two that I came up with last June were to run a 10k in less than 50 minutes, and to visit my niece in Australia. Believe me, both were wildly improbable at the time, and I’m still working on the 10k time.

Once you set your goals, Martha advises doing a little creative brainstorming and research on all the ways you could think of to meet that goal.

So, the ideas that I decided to pursue to try and get myself to Australia were:

1. Win a contest.

2. Find a way to get there through work (like a work-related conference).

3. Save about $5,000 in 6 months (totally impossible).

I went the “win a contest” route first and googled, “Win a Trip to Australia.” Really, that’s what I did. People look at me a bit aghast when I tell that part, as if just taking that step required a leap of faith akin to walking barefoot across hot coals,  but hey, it seemed easy at the time and I guess I am a testament to the power of Google (and no, they did not pay me to say that). 

Before going further, I should say that I have never won anything in my life. Well, maybe $1 on the lotto card that is still sitting in my desk drawer from 7 years ago. But even when I go to events where there are 20 door prizes and only 21 people show up, I’m the unlucky one. So, I knew the idea of winning a trip to Australia was beyond a long shot for me. Still, I had some hope.

After sorting through the first couple of pages in Google that popped up of previous contests and dead-ends, I found a contest that seemed to be a pretty good fit for me. It was an essay-contest sponsored by Jurlique, an Australian organic and biodynamic beauty products company, and the grand prize winner would win a trip for two to the Jurlique farms in South Australia. The company posted a video to explain the contest.

I had heard about Jurlique when a donor to my former work protecting gray wolves in the Northern Rockies had mentioned that they were the only cosmetics company she would use because they didn’t use nanotechnology in their products. I never followed up on her recommendation, but I had always had Jurlique in the back of my mind to check out.

So, I knew that this was a legitimate company, making a good product, and even better, the essay topic for submission was “personal renewal and the earth” a topic that I could write about with some passion. Advocating for wolves is an unlikely career path for a woman who grew up on a cattle ranch where predators are unwelcome and my personal journey from ranch-girl to journalist to conservation made for a good essay.

Last July, I submitted my essay and linked it to a photo and video of a CBS news segment about wolves where I am interviewed.

And then I waited, and waited, and waited. In November, I received an e-mail from Jurlique that I was a “finalist” in the contest and that I had either won the grand prize, or the runner-up prize – a $1,000 worth of product. Don’t get me wrong, the runner-up prize would have been nice, and a few family members would have found some great face lotion in their stockings for Christmas, but it wasn’t my wildly improbably goal, so when the call finally came, I held my breath until he said, “Janelle, I’m calling to let you know that you’re Jurlique’s grand prize winner!”

Jurlique posted the names of the contest winners and I called my sister and my niece and screamed a little on the phone. And then I waited some more. Originally, the grand prize winners (3 were selected – one from the UK, one from the U.S. and one from Australia) were supposed to visit Australia in January, during the farm’s harvest time, but the scheduling didn’t work out.

So, after some back and forth about dates, Jurlique booked our tickets to Australia for March 20th – April 4th, and we leave tomorrow. We’ll spend the first week with Jurlique in South Australia’s Adelaide Hills, and then the second week we’ll be on our own in Tasmania. Hannah will be flying down from university to join us for most of the trip. I hope you’ll follow along with me on this blog while I realize my very first wildly improbable goal. Thank you Martha! Thank you Google! Thank you Jurlique!

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